Eco Tip #30 Sustainable Brands


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These days, sustainability isn’t too far from customers’ minds, having become a strong focus of the media and many brands in recent years. It’s become something that businesses can’t ignore anymore, with roughly 68% of internet users deeming product sustainability as an important decision-making factor in purchasing.

While many brands have considered and found ways to make their products or services more eco-friendly, one of the markets in which sustainability truly stands out is in fashion.

With the meteoric rise of fast fashion, it’s no surprise that there is an excessive amount of waste in the industry, with shortcuts being taken everywhere from fiber to finished product. It’s due to these practices that the fashion industry is one of the biggest offenders when it comes to environmental impact, with almost 20% of all industrial water pollution coming from the textile industry alone and around 10% of humanity’s carbon emissions coming from the fashion industry as a whole.

It’s a large issue that touches the lives of everyone, but that doesn’t exactly mean the entire industry is bad. Some brands are trying to make a change, opting to make the fashion industry more environmentally responsible by changing the ways that clothes are designed, made, transported, used, and discarded, promoting a more conscious production and consumption philosophy. As consumers, that means we can reduce the impact our choices have on the environment while also helping these sustainable fashion brands.

Here’s a few tips on how you can reduce your footprint by just paying more attention to the clothes you wear

#1: Avoid ‘Fast Fashion’ brands

Don’t buy clothes just because they’re trendy and cheap. Brands that sell clothes like that often use ‘greenwashing’ to try convince customers that their products are a lot more environmentally sound than they really are. Don’t fall for it. Instead, look for brands that are known for their sustainable practices, and choose clothes made with natural fibers.

#2: Look for GOTS and Fair Trade labels

Those certification labels are internationally recognized and mean that not only are the products sustainable but that they are ethically produced. When buying these products, you’re not only helping the environment, but also supporting workers and their communities.

#3: Don’t throw away clothes unnecessarily

A lot of clothes are thrown away while they are still wearable, in fact, 85% of all textiles in landfills are products from the fashion industry. Instead, those clothes could be recycled, mended, or donated. Many people don’t realize that charities can reuse or recycle almost anything – even if the items are damaged or dirty. There’s a whole lot of ways you can recycle old clothes, but if you don’t want to go through the trouble, just check in with your local charity instead.

Those 3 tips summarize the simplest way to lessen your impact on the environment while just paying more attention to your clothes. While supporting sustainable fashion is a great approach to being eco-friendly, we should pay more attention to supporting sustainable brands in other areas as well. Brands can save the world – and we can help them do it.

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